Tourist demand and economy growth at Langkawi

INTRODUCTION.
The name Langkawi is a combination of "Lang" and "Kawi". "Lang" and is taken from the Malay word that eagle and that used by Hindu-Javanese society and "Kiwi" refers to kiwi stone were many on the island of Langkawi. In ancient times the island of Langkawi is a small island located north of the Straits of Malacca in the southern Andaman Sea near the border between Malaysia and Thailand. Because the island is never explored by anyone else, the Malaysian government has taken steps to maintain and preserve the natural flora and fauna. After 1987, the Malaysian government has taken steps and declared a tax-free zone and also develop destinations such as the world's leading travel. Many provisions given by the government for the sustainable economic development on the island of Langkawi and benefits to the local population. The rapid expansion in the Langkawi due to the government investor-friendly policies, the provision of quality infrastructure in addition to its wealth of natural resources and cultural heritage potential residents to become a world-class tourist destination.
1) FACTOR TOURIST COME TO LANGKAWI.
Langkawi islands is known after the idea was brought by Tun Dr Mahathir bin Mohamad of world-class organization like the Langkawi International Maritime and Aerospace (LIMA), The Royal Langkawi International Regatta, The Ironman Langkawi International Triathlon and the Le Tour de Langkawi. This activity has opened up many investors or tourists to see the exhibition in the month of March on the island of Langkawi. Tourist destination in Langkawi was comparable to Phuket, in Thailand and Bali in Indonesia. (Mohamad Zaki Ahmad & Johan Afendi Ibrahim, 2011). Langkawi Development Authority and the National University of Malaysia has worked through a Memorandum of Understanding (MOU) since 1996. Geologists confirm geological and superior County is unique and has a high heritage value. , Langkawi Development Authority and the National University of Malaysia agreed to highlight the UNESCO Global Geopark Langkawi for academic purposes and are confident of its potential to attract tourists. Therefore, on May 31, 2006, Langkawi was given the status of a 'Geopark', which aims to attract more tourists to go to Langkawi.
            In 2005, tourism activity is a significant contributor to the national income and the third important it is recognized by the government as an industry get huge revenue to the state. In 2011, the total income of the Malaysian tourism industry is RM21.4 billion. (Mohd Samsudin  & Sulong Mohamad, 2013) The increase in the number of tourists to Langkawi for a wide array of amenities available to travelers such as by air plane and ferry ride by sea. Beauty beaches found on the island of Langkawi is a major attraction to tourists either overseas or abroad. Some examples of the island and an attractive area for tourists are available at Langkawi like Burnt Rice, Melaka, Black Sand Beach, Seven Wells, Pulau Dayang Bunting and Makam Mahsuri in Ulu Melaka. For Pantai Cenang and Pantai Tengah it is a recently opened to tourists to meet during school holiday activities. This is the one economy concept for tourist demand in Langkawi Island.

2) ADMISSION OF RATE TOURIST COMES TO LANGKAWI.
             
MONTH
JETTY
CRUISE
YACHT (KUAH & TELAGA HARBOR PARK)
AIRPORT

LANGKAWI PORT
TOTAL
CHANGES
DOMESTIC (K.KEDAH, K.PERLIS, PENANG)
INTERNATIONAL (SATUN & KOH
LIPE)
DOMESTIC (KUL, PEN, SZB, KBR)
INTERNATIONAL

CAR PASSENGER FERRY
2015
2016
%
2015
2016
%
2015
2016
%
2015
2016
%
2015
2016
%
2015
2016
%
2015
2016
%
2015
2016
%
JANUARY
130,632
238,136
82.3%
15,889
17,378
9.4%
25,973
4,790
-81.6%
860
738
-14.2%
85,254
97,460
14.3%
5,931
7,903
33.2%
2,536
3,773
48.8%
267,075
370,178
38.6%
FEBRUARY
176,853
162,979
-7.8%
16,038
15,247
-4.9%
22,312
4,892
-78.1%
788
748
-5.1%
83,907
92,838
10.6%
7,659
11,208
46.3%
3,990
6,259
56.9%
311,547
294,171
-5.6%
MARCH
191,990
171,969
-10.4%
18,667
17,016
-8.8%
8,642
739
-91.4%
858
676
-21.2%
92,630
98,613
6.5%
6,569
10,077
53.4%
5,278
5,863
11.1%
324,634
304,953
-6.1%
APRIL
134,346
152,195
13.3%
20,552
17,530
-14.7%
5,268
13,903
163.9%
723
653
-9.7%
81,869
90,781
10.9%
6,654
8,672
30.3%
2,338
3,766
61.1%
251,750
287,500
14.2%
MAY
181,322
162,875
-10.2%
12,732
11,910
-6.5%
11,615
6,317
-45.6%
401
331
-17.5%
83,321
93,758
12.5%
6,094
8,351
37.0%
3,675
4,954
34.8%
299,160
288,496
-3.6%
JUNE
154,601
100,493
-35.0%
5,940
4,640
-21.9%
8,826
977
-88.9%
181
358
97.8%
74,281
65,596
-11.7%
7,055
9,312
32.0%
4,565
3,734
-18.2%
255,449
185,110
-27.5%
JULY
115,568
159,868
38.3%
3,963
7,413
87.1%
5,407
628
-88.4%
159
149
-6.3%
88,606
108,660
22.6%
8,433
11,486
36.2%
4,779
6,302
31.9%
226,915
294,506
29.8%
AUGUST
155,034
137,628
-11.2%
6,100
5,490
-10.0%
6,256
4,530
-27.6%
147
187
27.2%
97,876
113,530
16.0%
8,615
12,209
41.7%
2,473
3,000
21.3%
276,501
276,574
0.03%
SEPTEMBER
137,255
174,129
26.9%
4,910
12,426
153.1%
12,429
517
-95.8%
209
151
-27.8%
87,728
97,005
10.6%
6,804
10,437
53.4%
4,423
7,002
58.3%
253,758
301,667
18.9%
OCTOBER
183,247
160,733
-12.3%
8,353
7,301
-12.6%
14,186
644
-95.5%
287
279
-2.8%
76,920
93,022
20.9%
6,113
8,823
44.3%
3,232
4,311
33.4%
292,338
275,113
-5.9%
NOVEMBER
178,679
169,539
-5.1%
15,030
8,159
-45.7%
39,967
3,735
-90.7%
445
402
-9.7%
88,211
100,100
13.5%
7,430
9,522
28.2%
6,974
5,915
-15.2%
336,736
297,372
-11.7%
DECEMBER
327,397
287,027
-12.3%
26,915
11,111
-58.7%
36,140
16,129
-55.4%
550
598
8.7%
114,835
120,550
5.0%
8,463
11,515
36.1%
13,986
11,947
-14.6%
528,286
458,877
-13.1%
GRAND TOTAL
2,066,924
2,077,571
0.5%
155,089
135,621
-12.6%
197,021
57,801
-70.7%
5,608
5,270
-6.0%
1,055,438
1,171,913
11.0%
85,820
119,515
39.3%
58,249
66,826
14.7%
3,624,149
3,634,517
0.3%

JABATAN LAUT
IMIGRESEN
MAHB (ARRIVAL SAHAJA)





Jabatan Laut international + Imigresen            (Harbour park - k.lipe)
                                        Tanjung Lembung                            
(CREW + PASSENGER)
Yatch                                      
(Telaga Habour) + Jetty Kuah



Sources: Official web site development board Langkawi.
In terms of incoming tourists to Langkawi, it recorded a total of 2,066,924 domestic tourists in 2015 and rising to 2,077,571 in 2016. The significant changes in the tourism industry in Langkawi are the best places to be visited by the local people see the beautiful nature. Domestic tourists accounted for 3,379,381 of the total for the year 2016 by riding yachts, cruise ships, planes to get to the island of Langkawi. Admission of domestic tourists coming to Langkawi where they are concentrated on weekends, public holidays and school holidays. They took the children on weekends to spend time together. For overseas tourists they're also taking a longer time, namely more than 1 month to see all the beauty of the island. Since its inception in 'Geopark' in 2006, tourist can see a variety of wildlife and plant biodiversity of flora and fauna, whether at sea or on land that has been around since 550 years ago. Historic area in Langkawi is also a lot of tourists present on the limestone that is unique and beautiful in the world. History of Langkawi island also here is the place to be the origin of Earth's history occurred in Malaysia and Southeast Asia. It is not surprising that the arrival of domestic and overseas tourists increased dramatically since it was introduced by the Province of Unesco's Global Park.
Statistics tourists have found a total of 3,363,271 tourists visited the Island in 2015. A total of 2,222,013 people have visited the Island by sea compared to a total of 1,141,258 tourists go by airport. So tourists prefer to take the route by the sea to reach at Langkawi. The main mode of transport in the sea lanes should be more systematic. Therefore, there are over 9 operators Ferry categories provide services to tourists to Pulau Langkawi which operate from the jetty Kuala Perlis to Langkawi namely the United Langkawi Ferry Service, Hong Lee Ferry Service, Samavest Ferry, United Ferry Ventures, Rowest Ferry, Sun Power Ferries and happy Express ferry . While from Kuala Kedah to Langkawi Jetty by four companies active ferry operators, namely:  United Ferry Ventures, JMV Ferry Service and Hong Lee Ferry Service. (Nizamuddin Zainuddin, 2006). Nowdays, there are three major routes travel Langkawi ferry services, namely Kuala Perlis-Langkawi-Kuala Kedah. After the island have declared a duty-free island, there was another way to passenger go Langkawi by ferry at Penang.
Therefore, the arrival of tourists to Langkawi influenced also by an efficient transport system to connect to a tourist destination. In addition to affordable prices, they can do a variety of activities such as those found on the island or see the natural habitat of animals in the forest. This increase can also help local communities to increase their employment services in various fields that help improve the County as a place of international travel. Exhibition held globally each year can add another prestigious events that will enhance group of tourists to visit Langkawi. From the below we can see how the Langkawi Island work to pull the influx of tourists            come to Langkawi with use a many facilities like ferry or yacht to arrive at Langkawi island.



3) IMPORTANCE DUE TO ECONOMIC GROWTH IN LANGKAWI TOURIST ARRIVALS.
            After the influx of tourists to Langkawi is increased in the vicinity of the environment also have changed. From 1970, Langkawi was developed bit by bit to improve the quality of facilities to tourists from domestic or overseas. Among the places that have been upgraded as Jetty Gua Kelawar, Jetty Kilim, restaurants, Ayer Hangat Village and surrounding roads were also upgraded to facilitate the tourists to move from one place to another.
Langkawi Development in tourist arrivals due to lead to the construction of international hotels, chalets, resorts and other facilities that provide job opportunities to locals in Langkawi. The change affects the progress of the development of the tourism industry has provided the physical and socio-economic transformation. Local communities who live in the island also experienced a change of life for low-income traditional with the modern to life with high income levels. Most of the people working in the hotel sector, tour guides, taxi boats for activities 'island hopping', to open a seafood restaurant, selling traditional medicines, sales in shopping complex, agency staff ferry, opened a travel agency, a business vehicle rental and other. (Johan Afendi Ibrahim & Mohamad Zaki Ahmad, 2009)
The rapid expansion has opened the eyes of the investors to invest because they believe the industry will grow rapidly in Langkawi. This can be seen with the construction of an international standard hotel. In addition, for 2013 the investment project is divided into six activities including hotels, resorts and villas, agriculture and fisheries, housing and others that involve much RM 7.01 Billion overall. As such a high number is certainly the situation in the environment will change drastically over time. The poverty rate also in the local area has declined because many business activities that can be done in addition to providing services to tourists for example be a guide for tourists to see the beauty of nature in the area. Products and Travel Lodge also popular among tourists from abroad to buy.
The changes in Langkawi as a modern tourist destination in the present growth to a sustainable economy. This change is very important because a positive impact on the country. Continuous improvement to ensure the nation's economy to continue to increase on a par with other Asian countries such as Indonesia and Thailand. Service in terms of transport and communication will also increase ahead.

4) EFFECT FOR TOURIST AND ECONOMY AT ISLAND LANGKAWI AND APPLICABLE TO THE PUBLIC SECTOR IN MALAYSIA.

i) Physical changes.
Langkawi tourism industry has led to the use of the landfill on the island. Most of the reclaimed lands to expand the area for developing residential, resort and hotel. Provision of infrastructure and roads are also used. Surface soil and landscape on the island has changed significantly but still maintain the characteristics of natural origin to attract the attention of tourist.
ii) Pollution and destruction at Langkawi.
Removal of toxic waste has resulted in the destruction of the coral reefs and the clear water of Langkawi. Oil spills also is one of the factors that make pollution worse. Ship or ferry from the jetty to the harbor caused a noisy environment to local residents. When tourist do not care in terms of keeping the quality as they dared to throw garbage everywhere regardless of the impact in the future. Therefore there is a case where the Marine Parks Department has closed the Pulau Payar Marine Park because they want to care the environment from contaminated for influx of tourists in 2010. This is a step to address the problem from spreading. So the rate of influx of tourists at Pulau Payar Marine Park has been capped as many as 200 people a day.
CONCLUSION.
Each year the City has been famous of many foreign tourists including Africa, America, ASEAN, East Asia, South Asia, Oceania. West Asia and Europe. (Lembaga pembangunan Langkawi, 2013). All of these traveler have an opportunity to LADA, which was corporatized under an Act of Parliament for the development of the island and developed it into an international tourist destination. Accordingly, the government will be able to develop the economy in the area around the island of Langkawi. This will enable take the faster action to promote the name of the Malaysia to the world because of the Island Langkawi. The Domestic economy also will rise because many foreign tourists visited Malaysia to see an event of international standing and looking at nature that surround the island of Langkawi.


REFERENCE.


 Johan Afendi Ibrahim & Mohamad Zaki Ahmad. (2009), Program homestay
            pemangkin pertumbuhan ekonomi luar bandar, kajian kes : Negeri-negeri
            utara semenanjung Malaysia. Jilid 2, Muka surat 238-239.

 Lembaga pembangunan Langkawi (2013) Laporan tahunan 2013. Retrieved
            from https://www.lada.gov.my.

 Mohd Samsudin  & Sulong Mohamad (2013), Pengaruh Warisan Sejarah dalam
            Industri Pelancongan Langkawi. Jilid 1, Muka surat 103-105.

 Mohamad Zaki Ahmad & Johan Afendi Ibrahim (2011) Pelancongan Langkawi
            1987 - 2010: Pencapaian dan Cabaran Masa Depan. Jilid 2, muka surat 603-615.

 Nizamuddin Zainuddin, Omar Hamdan, Zahari Mohamed, Fadlil Mohd Husin,
             Norita Deraman (2006), kesan faktor demografik penumpang terhadap

             kualiti perkhidmatan feri ke Langkawi, Jilid 4, Muka surat 72.

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